We are the growth-minded YouTuber's virtual Swiss Army knife. We provide workflow and creative support to help you fill in the gaps of things you can't or shouldn't be doing... so you can focus on the things that only you can do.
As an established YouTube creator, you wouldn’t be where you are if you didn’t know what you’re doing. You know your content, you know your crowd, and you know what they want. But now you have a whole new world of pressures.
Maybe you’re cranking out extra content, relying on tiny returns from advertising for income. Maybe you’re doing brand deals here and there. Maybe you’ve built digital products or courses or memberships around your YouTube presence.
Maybe you have people to help you, or maybe you’re doing it all yourself.
Either way, you’re feeling stretched. You’re worried you’ll never reach your goals… or you’re on the edge of burning out.
There is so much to be done, and it all succeeds or fails by you releasing a continuous stream of content on YouTube. Whatever else you want to build, you still have to Feed the YouTube Beast.
You can’t do everything, and you will either fall short of your goals or burn out if you try.
Just because you can do something doesn’t mean that you’re the person who should do it.
The things that make you unique on YouTube come from your ideas, your personality, and your relationship with your audience. Not from shuffling footage, designing thumbnails, spending hours pushing buttons on editing software, uploading videos, and managing all the little details that aren’t a big deal by themselves… but if it’s up to you do them, they end up keeping you stuck where you are.
Here’s the overall process that YouTube creators follow, whether they realize it or not:
Developing ideas for videos, titles, and thumbnails according to current channel strategy.
Writing scripts or bullet points, research, pre-shoot preparations.
Shooting video and/or stills.
Video editing and revision process, thumbnail revision as needed.
Uploading approved content to YouTube and other platforms, depending on creator needs.
Reviewing content performance and optimizing current or future elements.
Making sure that the system works smoothly, delivers on time, has clear communication, and that everyone gets what they need when they need it. This is the part that most often lives only in the creator’s head - which means it's most likely to take up valuable energy and attention that you could use in better ways.
You know, like making content. Or doing deals. Or selling things. Or helping people.
1. REMOVE YOURSELF from everything that does not specifically require YOUR brain.
2. REPLACE YOURSELF with a person or a process who can still do what needs to be done with minimal input from you.
3. FOCUS YOUR TIME AND ENERGY on only the things that DO need your direct input.
Most creators never understand the need to replace themselves or get help. They say things like:
And the creators who are truly self-aware actually come right out and say it:
If you’re here right now, there’s a good chance you’ve started addressing those objections by getting help or building out a team, or you’re well along that path.
Yet you’re still not where you want to be. Why?
Because no matter how high you go, you will never completely escape those objections. They will always exist at different levels. You can think you’ve got them taken care of, but then you level up and the same objections reappear with a different level of complexity.
Plus the higher you go, the sooner you find that you have a specific set of skills that are fantastic in one or more areas, and not fantastic in others. You CAN’T do everything at the level it needs to be done, and you have to get help from people who know what they’re doing.
This is why reaching the next level requires you to do two things:
At The Resolve Agency, we dig into your content creation process to figure out what’s working, what’s not, and how to remove as much mental load from you as possible.
By helping your content creation process in the ways that make the most sense for you, we free you to focus on the things that only you can do and build the things that only you can build. Or simply free you to be more present in your life and with your loved ones.
Sometimes that means building out your team by adding a producer/project manager or editor.
Sometimes that means adding a service or process to fill gaps in your team. *cough*thumbnailmanagement*cough*
Sometimes that means reviewing your numbers and analytics, or connecting you with an elite YouTube analyst for the deep-dive to set your path forward.
We know that systems and processes usually make creative people want to run screaming into the night, which is why we do the heavy lifting for you. That way you can reach your unique goals while allowing you to actually do LESS, not more.
And we're not a sweatshop cranking out low-quality, one-size-fits-all widgets – we are creators ourselves, with proven solutions for YOU and YOUR content at a price that makes sense for everyone.
Jeff Bartsch is a multi-faceted storyteller, consultant, and entrepreneur. He built his career as a broadcast TV editor in Los Angeles for clients including ABC, NBC, Universal, Disney, Apple, and many others. His commentary on the entertainment industry has been featured in Time Magazine, USA Today, the Associated Press, and multiple textbooks, and he is the author of Edit Better: Hollywood-Tested Strategies for Powerful Video Editing. Jeff is an educator, mentor, and YouTube creator whose online businesses have empowered the creative communication skills of students and clients in over 50 countries across 6 continents.
When he's not helping creators, Jeff loves spending time with his wife, two young children, and a very happy German Shepherd named Saint.
Rachel Bogan loves telling stories and balancing the worlds of creativity and process. She is the owner of Renegade Digital Post, a boutique video editing service based in Denver, Colorado, and she is the author of How to Edit Videos People Want to Watch.
Years ago, Rachel decided she wanted to level up her creative editing skills and discovered a 5-week coaching program that Jeff Bartsch was offering to a select group of creatives in person in Los Angeles. Rachel packed up her laptop, drove from Denver to Hollywood, crashed on a friend’s couch, and stayed in California for the full five weeks so she could participate in the course. Rachel brings that same intensity, creativity, and passion to every project she takes on.
Rachel lives in Denver with her husband and their canine partner-in-crime Radar. She also loves roller skating.